For Facility Operators

Advertise on the Texas Assisted Living Directory

The directory lists every HHSC assisted living license in Texas - 2,002 facilities, 151 counties, plus statewide care-type, city, and county-gap pages. A sponsored placement puts your facility in front of the families and operators already reading it, in a card that is always labeled Sponsored. Organic listings never move for money - that is what makes this directory worth being seen on.

Premium

$2,500 / quarter

Directory homepage, statewide

  • Sponsored card on the Texas directory homepage, above the county table
  • Sponsored sidebar placement across the directory
  • Sponsored badge on your facility page
  • Clearly labeled Sponsored - never disguised as an organic result

City

$1,500 / quarter

One city page of your choice

  • Sponsored card at the top of one city page (for example Houston, Katy, or Frisco)
  • Sponsored sidebar placement on that city page
  • Sponsored badge on your facility page
  • Clearly labeled Sponsored - never disguised as an organic result

Listing

$750 / quarter

Your own facility page

  • Priority Sponsored placement on your facility page
  • Your phone number and call button featured at the top
  • Clearly labeled Sponsored - never disguised as an organic result

City-tier placements are available for any of the 197 Texas cities with their own directory page, including Houston, San Antonio, Dallas, Austin, Fort Worth, Plano, Lubbock, Spring.

Ask About Sponsoring

This is an inquiry, not a checkout. Nothing is charged online and no placement runs until it is agreed directly.

Not ready to advertise?

Claiming your listing is free and separate from advertising - it just tells us who really runs the facility.

Claim Your Listing Free

Frequently Asked Questions

Who sees the Texas directory?

The directory publishes every HHSC assisted living license in Texas - 2,002 facilities across 151 counties in the January 2026 export - as structured pages built for both families and AI engines. Families researching care and operators checking their own market both land here.

Does sponsoring change the organic listings?

No. Organic listings are drawn from the HHSC export and are never reordered, removed, or edited for sponsors. A sponsored placement is a separate, clearly-labeled card. That separation is what keeps the directory citable.

How do I pay?

There is no online checkout. Submit the inquiry form and we agree placement, dates, and payment directly. Nothing runs until it is agreed in writing.

Can I just claim my listing instead?

Yes, and you should - claiming your listing is free and separate from advertising. Claim it at /directory/claim with your HHSC license number.

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