The Senior Living AI Playbook Masterclass · Wednesday, July 15, 2026 · 2-4 PM Central
Replace a $400,000 payroll without hiring a soul.
The done-for-you AI operating system that runs all six departments of your senior living business, fills your beds, keeps you survey-ready, and makes AI itself recommend your home. Live in Houston today. Live in your home in days. See it work on the free masterclass, then own it.
$3,500 one time, done for you. Against a payroll past $340,000 a year.
The shift
A senior living business no longer needs a payroll. It needs an operating system.
The reason most owners never open a second home is that the first one swallows them. They become the marketer, the admissions coordinator, the bookkeeper, the recruiter, and the compliance officer, all at once. Hire those people out and it is a back-office stack past $340,000 a year: an administrator near $80,000, a marketing and sales director from $120,000 to $156,000 (BLS / Salary.com), a biller, an intake coordinator, and after-hours coverage. And turnover alone costs a typical operator $1,000,000 to $2,000,000 a year (Argentum, 2024), with each replacement running 50% to 200% of that person's salary (SHRM).
So we built the alternative, and it is running live in Houston now. Six AI departments, each doing the real work of one of those hires, every day, for less than a third of a salary, and they never quit. You stay the owner. The departments run the business.
Why this window, and why now
The numbers behind the masterclass. Each one is sourced. None is a promise of your result.
Record senior housing occupancy in Q4 2025, the 18th straight quarter of gains; assisted living specifically sits at 87.7%. Demand is outpacing construction, and almost nothing new is being built.
NIC, 2025
Americans aged 65 or older by 2030, when all Baby Boomers are 65+ and one in five Americans is retirement age. The families are coming. The question is which homes they find.
U.S. Census Bureau
When a Google AI summary appears, clicks to a website fall to about 8%, and only 1% of people ever click a link inside the AI answer. Meanwhile 44% of U.S. adults now use ChatGPT. Families are asking AI for the best home near them, and AI answers with the homes it can read.
Pew Research Center, 2025 and 2026
What every empty bed costs you each month it sits vacant, at the national median assisted living rate. Respond to a family within 5 minutes and you are up to 100x more likely to reach them, and 78% buy from the first business that responds.
Genworth/CareScout 2025; MIT/InsideSales
Texas alone has 2,008 licensed assisted living facilities (TX HHSC, 2024), and 79% of assisted living inspections turn up at least one deficiency (Center for Excellence in Assisted Living). The visibility, the speed-to-lead, and the survey-readiness are not extras. They are where homes win or lose.
Everything in the Buildout
Done for you, sized to your home. Each value below is the comparable market cost of getting the same thing from an agency, a consultant, or a payroll, not a promise of a result.
The AI Operating System buildout
$12,000Your website and Google Business Profile completed and optimized for AI citation, structured answer pages, instant lead capture and same-minute follow-up wired in.
Your six AI departments, configured to your license type
$7,500Business Development & GEO, Sales, Marketing, Legal & Compliance, Finance & Billing, and HR & Staffing, set up and sized to the home you run.
The Survey-Ready Document Vault
$6,000Your full HHSC document package: policies and procedures, admission agreements, incident documentation, and compliance tracking.
The Inspection Readiness Audit + drafted Plan of Correction
$2,500A self-audit against your state’s real survey checklist, scored by violation severity, with the correction filing the state would make you file already drafted.
The AI Visibility System + GEO answer pages
$4,000The structured pages the AI engines quote, so a family asking ChatGPT, Gemini, or Google for the best senior living near them is named your home. The part no competitor sells.
Onboarding and plain-English training
$2,000Erika trains you to run it. You approve what goes out, and full autonomy turns on as you build trust. No technical background needed.
Replacing this with people is a payroll past $340,000 a year. The agency version of just the visibility and the documents runs past $30,000.
Done for you
The AI Operating System Buildout
The whole system above, built for your home and live in days. You keep running the home. The work gets done for you.
one time, done for you, live in days
Start the Buildout — $3,500→Secure checkout through Stripe. Erika reaches out the same day to begin. She onboards every Buildout personally and takes a limited number each month.
Want to start smaller and test it first?
The AI Partner Intensive is $1,500: two hours with Erika building a personalized AI agent for your exact home, in the room. Every dollar credits in full toward the Buildout, so it is a real start, not a cost on top.
See the $1,500 Intensive →Start during the masterclass and these stack on top
For owners who act on the live day. The free Intensive is for action-takers during the offer, then it goes back to $1,500.
The AI Partner Intensive, free
Two hours with Erika building a personalized AI agent for your exact home, in the room. Included free with your Buildout when you start during the masterclass window.
$1,500 value
90-Day Done-With-You Onboarding
Weekly working sessions for your first 90 days, so the operating system is not just delivered, it is fully running in your home.
$3,000 value
The Market Exclusivity Window
First right of refusal on the $25,000 territory license in your metro before it is offered to anyone else. If you ever want to own the category in your city, you get the first look.
Strategic
The risk is on us, not you
The 30-Day Build Guarantee
Your AI operating system is built and live within 30 days, or we keep working for free until it is. And if, inside the first 30 days, you do not agree it does the work we showed you, we refund every dollar, and you keep the documents we built.
There is no way for this to cost you and leave you with nothing.
Running this across a market?
Two paths for owners and investors who are not here for one home. Both start with a conversation.
Full AI Staff
$7,500/mo
We run all six departments for you every month. Month to month, the whole payroll replaced for less than the cost of one of those hires. Prepay a year and two months are free.
See the AI departments →Territory License
By application
Own the AI senior-living category in your city. The entire operating system branded to you, one operator per market, arranged by wire. We read your market with the AI before you move a dollar.
Apply for your market →Bring an operator you respect
92% of people trust a peer over any ad.
That is the most trusted recommendation there is (Nielsen). If you know a fellow senior living owner who should see this, send them the masterclass. When their home moves forward, you get a real perk for the introduction. Trade media, educators, and consultants can partner on a tracked link as well.
Refer an operator or partner →Build it once. Own the home AI recommends.
$34,000 of value, built for you, for $3,500, live in days. See it work first on the free masterclass, then start the Buildout. Erika reaches out the same day.
Questions first? Text Erika at (346) 546-5654