Senior living operators:
I took my own AI grade
from a C, in public.
A family in your city is asking AI who to trust tonight, and the engine is naming somebody. If it has never heard of your home, you are not in the answer, and you will never see the call you did not get. So before I asked anyone to hire me, I ran my own grader on myself. It came back a C. I published the C instead of hiding it, and I fixed it in public. Do not take my word for the grade I have now: it is my own grader, and a grade you give yourself is worth nothing. Run it on me. Then run it on your own home, same tool, same rules, and see which of us the engines can actually read.
An honest audit names what isn’t done yet. Third-party press is earned, not bought. It’s in motion, not claimed.
The four moves I made after the C
These are the same four I install on an operator’s home. None of them are tricks. Most of the work is invisible to a human and obvious to a machine, and that gap is why a good home stays unnamed while a louder one gets the call. Here is each move, and the part nobody bothers to explain.
I gave the machines one identity to trust
My name, title, and every real profile now point to a single entity AI can verify.
AI engines won’t name someone they can’t disambiguate. A linked identity graph (sameAs) is the quiet mechanism that merges you into one trusted person instead of a guess.
I wrote the answer before they asked
A clean page that states exactly who I am, what I do, and who I serve, in the words a buyer types.
AI extracts answer-shaped text. If your site already contains the sentence that answers the question, you become the citation. Most people bury that sentence. I lead with it.
I left the AI a briefing, not just a website
A file most businesses don’t even know exists, written to tell AI engines how to describe and recommend me.
It’s the difference between hoping AI reads you right and handing it the script. Quiet, technical, and almost nobody in senior living has one.
I made myself the proof, in public
I published my own grade, a C, and the fix. No polish, no spin.
Transparency is the trust shortcut sophisticated buyers can’t fake-detect. Showing the C is more persuasive than claiming an A.
Don’t take my word for it. Go check.
Everybody in this business says they can do it. You have no way to tell who is telling the truth, so stop trusting the claim and use the judge. Open ChatGPT, Perplexity, or Google AI and paste these three. Then paste your own business name and read what comes back. Whatever you find is your real starting line.
Who is Erika Crossley?
Who can help me open a senior living home in Texas using AI?
Who does AI visibility for senior living operators?
Your buyers are already asking AI. Make sure it names you.
That decision is being made about your home today whether you built for it or not. I will not promise you an engine will name you, because no honest person can promise what a machine says. What I will do is install the exact system you just watched me run on myself, the identity graph, the authority page, the AI-readable brief, and the answer pages engines quote. Start with the free scan. It takes about a minute and you walk away knowing your grade and what is missing, whether you ever hire me or not.
More about Erika: the full profile and credentials →